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Head of Marketing & Membership Support Services

The Imperial Society of Teachers of Dancing (ISTD) is the world's leading dance examinations board. Formed in 1904 it is today a registered educational charity and is the only organisation that covers the full spectrum of dance examinations on a truly global scale.

The ISTD's chief objective is "to educate the public in the art of dancing in all its forms". To achieve this, the ISTD works in four main ways:

• To promote knowledge of dance
• To maintain and improve teaching standards
• To qualify, by examination, teachers of dancing in the ISTD's specialist techniques taught by our 10,000 members in schools of dancing throughout the world
• To provide, through its syllabi, techniques upon which to train dancers for the profession.

The organisation has recently recruited a new Chief Executive who has come on board with exciting plans to develop ISTD’s UK and international potential. To support this, a decision has been taken is to recruit a Head of Marketing & Membership Support Services to help drive through a period of expansion and increase their international business.

Key objectives for the role include:

• Create and deliver effective marketing campaigns to raise the ISTD’s profile and expand its business
• Champion the value of marketing and advise colleagues across ISTD on marketing activities
• Expand membership of the ISTD
• Develop innovative campaigns to retain existing members and attract new ones
• Manage members’ subscriptions via a highly efficient administration team

This role is part of the senior management team and key essential requirements will include:

• Previous strategic marketing experience, ideally from within the Arts/ membership sector.
• A strong track record in growing new and developing existing revenue streams.
• Experience and in depth knowledge of working with new media especially Web 2.0 and social networking technologies.
• A strong entrepreneurial spirit to drive through innovation and business growth through new marketing ideas.
• An ability to use initiative and to provide strong leadership to a dynamic team.

This is a fantastic opportunity to take your career to the next level, The organisation is committed to provide the successful candidate with a strong mentoring and training programme to allow them to achieve their full potential.

If you are interested in applying for this position please send your CV to the email above. Further information about the organisation can be obtained from their website and a full copy of the job description is below.

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