Sourcing a finance leader with niche specialisms in a candidate short market
How Morgan Law overhauled a charity’s recruitment marketing strategy
A religious charity was looking to source a new Director of Finance and Resources and not only was this role integral to their long-term success, it was also a key appointment to boost internal morale and make a statement to the wider community. As a not-for-profit organisation, they needed a recruitment partner who not only understood the complexity of this sector, but could navigate its unique resourcing challenges to access the right calibre of finance professionals.
Morgan Law selected over
2 competing firms
Shortlisted candidates
8
Time to hire
4 weeks
The Challenge
This charity had advertised directly via job boards and their own website but failed to collate a shortlist of candidates due to the poor quality of profiles. None had the calibre or background necessary to deliver the charity’s strategic and financial objectives, though their desired criteria, experience expectations and nature of the role meant that they were searching in a narrow talent pool.
The Solution
Having exhausted their usual recruitment channels, this charity approached three recruitment firms, including Morgan Law, for guidance on how they could re-invigorate their search, and identify the perfect finance candidate that could drive the not-for-profit forward.
Having extensive experience in finding senior professionals for not-for-profit organisations, we set about completing an audit of their current strategy. Upon identifying a number of solutions to revolutionise their approach, Morgan Law was selected to source this high-level hire for them. Our key findings were:
- Small talent pool and nice skills: Due to the specificity of skills they were looking for this search would require more of an active model rather than a passive advertising only approach
- Narrow recruitment marketing reach: The recruitment channels and messaging this charity were initially using were too exclusive to attract the right calibre of talent, skills and experience they required
Working with their senior management team, we advised them to consider applications from outside of the sector from candidates with transferable skills to broaden their network, as well as:
- Wrote advertisements designed to be diverse and inclusive, avoiding charity-specific terminology
- Enacted an advertising strategy targeting job boards where non-charity-specific, high-level finance professionals typically look for new opportunities
Created an attractive and informative recruitment pack giving candidates as much accessible information as possible to support the interviewing process.
The Outcome
After managing the charity’s recruitment marketing and being the first point of call to support candidate queries, the newly widened talent pool yielded several qualified candidates who were asked to interview. We provided administrative support to schedule their interviews quickly to meet their now tight timeframes, and their first-choice candidate was successfully appointed in record time.
At Morgan Law, we’re here to help
Adopting a consultative approach, we take the time to listen to our clients and offer tailored solutions to meet the unique resourcing challenges of hiring in the public and not-for-profit sectors. Through our deep understanding of the complexities of the industry, we connect outstanding organisations with talented professionals.